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10 free Steps to Optimizing your website,Essentials When Optimizing Your Site and How to Optimize Your Website for Search Engines

10 free Steps to Optimizing your website



1.Keyword Research

While it might be a dream come true, it’s not realistic to think that your site is going to rank for every keyword you could ever want. Many are simply too competitive, and a new website must do proper keyword research in order to find the right keywords. The ones you select should bring in traffic but also have an appropriate amount of competition.

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2.Great content 

Great content is now a requirement to rank well. Search engines rank pages with bad grammar and spelling lower. This means that sites with well-written content are finally starting to get the ranking they deserve.
“How long should my content be?” is a question many people ask. While there really isn’t an exact answer, most people agree that 500 words is a good minimum length for your normal blog post.
It’s also a good idea to mix in longer authority posts. Research has shown that longer posts (over 1,000 words) tend to rank better—keep in mind, Google really likes authoritative posts with 2,000+ words.

3. Natural keyword usage

The primary rule for mixing your keywords into your content is to make sure they sound natural to the reader. When you write for your reader (not to game search engines) and use natural keyword placement, you can actually rank better with search engines.




4.Page titles

Your page titles should have the keyword phrase you’re targeting but also be descriptive for the reader. For example, if your article is about “Labrador training,” then a good title might be “Labrador Training in Six Easy Steps.”
The page title should not exceed 70 characters. Although search engines will index longer titles, they will be truncated in the search results

5.Header tags

t’s generally a good idea to include the keyword phrase in an occasional header tag, but don’t overdo it. If you’re going to include a keyword phrase in a header tag, it is best to use the first heading on the page (H1) because Google will pay more attention to it.

6. Optimized URLs

You can put keywords in your URLs, but don’t overdo it. (e.g., www.labrador-training-strategies.com/labrador-training.html)
7.Page load time
According to WebProNews, when Google added page speed into their algorithm, sites that had slow load times saw a drop in traffic from Google. Page load speed is a ranking factor for Google.
In order to fix page load speed problems:
  • Measure how long a page takes to load.
  • Optimize your website to improve performance.
  • If you are using a shared hosting server, you can try switching to a different hosting provider to see if it makes a positive difference.
  • After making changes, measure performance again.

8. Internal linking

Make sure you link your content with other internal pages that would be beneficial to your readers. This will help improve your site’s SEO and will make it easier for your readers to navigate and find more of your useful content.
9.Google authorship
Google authorship is easy to set up in your content and your Google+ profile. It allows you to establish yourself as an authority in your niche and as a result, Google will rank pages higher for your site.

10.Responsive (mobile) design

I recently read that roughly 56% of American adults are now buying smart phones and browsing the Internet with them. This is why it is critical that you use a responsive (i.e. mobile) design for your website so that pages easily show up on the small screen.
Google also recommends a responsive design because it makes it easier for visitors to have a single URL. Your web pages will load faster because your website doesn’t need to be redirected to another page for a mobile device.

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